Several melalettori of southern origin, or close to the world of production, will be particularly reluctant to consider Sansa winning a brand name for a multimedia player. Moreover, the ways of marketing are endless, and it is not unimportant that a car like the Volkswagen continues to enthusiastically sell a car named Jetta.

However, Sandisk, Sansa, which produces (in addition to being a world leader in flash memory), has become the second largest world producer of digital music players. But the distance that separates it from the top of the league is such that he had admitted a total yield, while being aware that the future of the iPod there will be more and more the type of flash memory, from Sandisk so evangelised.

Who issued this defeat is the SanDisk CEO Eli Harari, the same who once challenged his majesty the iPod to the cry of “iDon’t”, a particularly aggressive advertising campaign and sfottò, some ‘like that for years Apple achieved against its rival operating systems, Microsoft.

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